How White-Label Telehealth Works: Step by Step

The patient journey

Seven steps, one platform.

01
Finds your brandA patient lands on your site from your ads, content or partners and picks a treatment. Prices are in dollars and clear from the start.
02
Answers a clinical questionnaireQuestions adapt to each answer. Red flags, such as a medicine that should never be combined, stop the request before payment.
03
Creates an account and paysA US address with state and ZIP, a mobile number, and Stripe checkout with card, Apple Pay or Google Pay. Payment is only captured when it should be.
04
A licensed clinician reviewsThe clinician reads the answers, history and any lab results, then approves, declines, asks a question or books a video visit.
05
The pharmacy shipsApproved prescriptions go electronically to a partner pharmacy, and the patient sees each stage until delivery.
06
Care continuesMessages with the care team, check-in questionnaires and reminders, all in the patient's account and the app.
07
Refills on approvalSubscriptions renew only after the clinician approves the refill. Failed payments, pauses and cancellations are handled automatically.

Behind the scenes

What your team sees, what PExpo does.

Your dashboard

Brand and growth

Orders, revenue and subscriptions in real time
Patient messages and support tickets
Prices, offers and discount codes
Marketing tools connected with consent

PExpo

Care and operations

Questionnaire logic and red flags
Clinician queue, notes and prescriptions
Pharmacy routing and tracking
Refunds, chargebacks and notifications

Launch timeline

From call to open.

Week 1: plan

We agree your programs, states, prices and how clinicians will review, and set up your brand on the platform.

Weeks 2 to 3: build

Your site, treatment pages, questionnaires, emails and app branding, checked with you page by page.

Week 4: test and open

Real test orders end to end: questionnaire, review, payment, pharmacy and delivery updates. Then you open.

Questions

Questions about the journey

Who is the prescriber, legally?

The licensed clinician who reviews the case. They decide whether a treatment is appropriate, whether a video visit is needed, and what is prescribed. Your brand never makes clinical decisions, and the platform never pushes a clinician toward a yes.

How do patients pay?

By card, Apple Pay or Google Pay through Stripe, in US dollars. Subscriptions renew automatically after the clinician approves a refill, and refunds and chargebacks are handled on the platform.

How long does it take to launch?

Most white-label brands are live in a few weeks: we set up your site, treatments, questionnaires and prices, connect your domain and payments, and test the full patient journey with you before you open.

Is there a mobile app?

Yes. Patients can download PExpo Health on iPhone or Android, choose your brand once, and from then on it shows your name, logo and colors, with Face ID unlock and notifications. The app is in beta.

How a telehealth brand actually runs.